White-Label Marketplace for Agencies
As an agency, you want to offer premium WP tools to your clients, but building your own marketplace from scratch is expensive, time-consuming, and requires ongoing maintenance.
GrootMade's white-label solution lets you launch your own branded marketplace in days, not months. Here's how it works.
What is White-Label?
White-label means you can:
- Use your own branding — Your logo, colors, and design
- Custom domain — Your marketplace at yourdomain.com
- Full catalog control — Choose which products to offer
- Client management — Manage your clients' access
- Pricing control — Set your own pricing structure
- No GrootMade branding — Clients see only your brand
You get all the infrastructure, library, and features—but it looks and feels like your own platform.
Why Agencies Choose White-Label
Revenue Opportunity
Instead of just using tools, you can:
- Resell access — Offer marketplace access as a service
- Recurring revenue — Monthly subscriptions from clients
- Upsell services — Bundle marketplace with your services
- Premium positioning — Position yourself as a full-service provider
Competitive Advantage
Stand out from other agencies by:
- Unique offering — Not every agency has a marketplace
- Value-added service — Clients get tools plus your expertise
- Client retention — Clients stay for the tools and service
- Professional image — Shows technical capability
Operational Benefits
Simplify your workflow:
- One platform — Manage tools and clients in one place
- Automated updates — Clients get updates automatically
- Reduced support — Less time explaining tool access
- Scalable — Add clients without adding infrastructure
How It Works
Setup Process
- Choose your plan — Select white-label subscription tier
- Configure branding — Upload logo, set colors, customize design
- Select products — Choose which products to include
- Set pricing — Configure subscription tiers and pricing
- Go live — Launch your branded marketplace
Customization Options
Branding
- Logo and favicon — Your branding throughout
- Color scheme — Match your brand colors
- Custom CSS — Advanced styling options
- Email templates — Branded client communications
Domain
- Custom domain — marketplace.yourdomain.com
- SSL certificate — Included and managed
- DNS configuration — We handle the technical setup
- Subdomain option — Or use a subdomain
Catalog
- Product selection — Choose from our full library
- Custom categories — Organize products your way
- Featured products — Highlight what you want
- Product descriptions — Customize or use ours
Client Management
- User accounts — Clients create accounts on your platform
- Subscription tiers — Multiple pricing options
- Usage tracking — See what clients are using
- Billing integration — Connect your payment processor
Pricing Models
You can structure pricing however you want:
Subscription Tiers
- Free tier — Limited access to attract clients
- Basic tier — Essential tools for small clients
- Pro tier — Full access for larger clients
- Enterprise tier — Custom pricing for big accounts
Usage-Based
- Per-site pricing — Charge per WP site
- Per-download pricing — Pay-as-you-go model
- Credit system — Prepaid credits for downloads
- Hybrid model — Combine subscription and usage
Bundled Services
- Tool access + hosting — Bundle with hosting
- Tool access + support — Include your support services
- Tool access + development — Include development hours
- All-in-one — Complete agency package
Real-World Examples
Web Design Agency
Challenge: Clients need premium themes but can't afford individual licenses.
Solution: White-label marketplace with "Designer" subscription tier.
Result:
- Clients get access to 500+ premium themes
- Agency charges $99/month per client
- 50 clients = $4,950/month recurring revenue
- Clients stay longer because of tool access
Development Agency
Challenge: Managing tool licenses for multiple client projects is expensive.
Solution: White-label marketplace with per-project pricing.
Result:
- Charge $500 per project for tool access
- 20 projects/month = $10,000/month
- No license management overhead
- Clients see value in included tools
Marketing Agency
Challenge: Clients need plugins but don't understand licensing.
Solution: White-label marketplace bundled with marketing services.
Result:
- Tools included in $2,000/month retainer
- Clients see added value
- Agency differentiates from competitors
- Higher client retention
Getting Started
Step 1: Evaluate Your Needs
Consider:
- How many clients will use the marketplace?
- What products do they need?
- What pricing model works for you?
- What's your technical capability?
Step 2: Choose Your Plan
We offer white-label plans for:
- Small agencies — Up to 50 clients
- Mid-size agencies — 50-200 clients
- Large agencies — 200+ clients
- Enterprise — Custom solutions
Step 3: Configure Your Marketplace
Work with our team to:
- Set up branding and design
- Configure domain and SSL
- Select products for your catalog
- Set up pricing and subscriptions
- Test the platform
Step 4: Launch
- Soft launch — Test with a few clients
- Marketing — Promote to your client base
- Support — We help with technical issues
- Optimize — Refine based on usage
Support and Maintenance
What We Handle
- Infrastructure — Servers, CDN, security
- Product updates — Library stays current
- Security scanning — All products scanned
- Technical support — Platform issues
- Feature updates — New marketplace features
What You Handle
- Client relationships — Your clients, your support
- Billing — Your pricing, your payments
- Marketing — Promote your marketplace
- Content — Customize product descriptions
- Onboarding — Help clients get started
ROI Calculation
Let's calculate potential revenue:
Example: 100 clients × $50/month = $5,000/month
Costs:
- White-label plan: $299/month
- Net revenue: $4,701/month = $56,412/year
Time investment:
- Setup: 10 hours
- Monthly maintenance: 2 hours
- Hourly rate: $2,350/hour (first year)
Best Practices
- Start small — Launch with select clients first
- Gather feedback — Learn what clients need
- Iterate — Improve based on usage
- Market it — Promote as a key differentiator
- Bundle services — Combine with your core services
Common Questions
Can I customize everything?
Yes. Logo, colors, domain, product selection, pricing—all customizable.
What about support?
We handle platform support. You handle client relationships.
How long does setup take?
Typically 1-2 weeks from signup to launch.
Can I change products later?
Yes. Add or remove products anytime.
What if I need help?
We provide setup assistance and ongoing support.
Getting Started
Ready to launch your marketplace?
Build your branded marketplace today.
Interested? Contact us to discuss your white-label needs or view pricing.