AVICA Group operates a platform that connects financial institutions with media publishers to distribute financial products to consumers. It is designed for banks, insurers, credit providers, and digital media companies looking to reach targeted customer segments efficiently.

Key aspects of the service include:

• Financial Institution Partnerships: Works with insurers and credit providers to help them service consumers. The platform aims to improve marketing return on investment by managing cost-per-acquisition across different customer groups.
• Media Publisher Integration: Generates traffic and visibility for financial products by partnering with publishers. It offers performance-based incentives and provides embeddable options for search engine marketing, search engine optimization, and database publishers.
• Consumer-Facing Brands: Markets partner products through multiple consumer brands, such as its comparison service Myloan.co.za. The platform is built to simplify the search for financial products by offering current and impartial information.
• Proprietary Technology: Utilizes a dedicated finance facilitation platform to manage the connections between institutions, publishers, and end consumers.
• Regional Focus: Primarily services the South African market, connecting local financial service providers with consumers through digital media channels.