Improve WP Feed for Mailchimp

This guide is for site owners who want to automate their email marketing by sending new blog content directly to their Mailchimp subscriber list. It details the process of configuring Mailchimp's RSS campaign feature to trigger emails whenever new posts are published.

RSS Campaign Setup: Walks through the exact steps to create an automated 'Share blog updates' campaign within Mailchimp, including feed URL input and scheduling. Feed Customization: Explains how to target specific content by using different feed URLs for categories, tags, or authors, allowing for segmented campaigns. Dynamic Subject Lines: Details how to use Mailchimp's merge tags, like *|RSSITEM:TITLE|*, to make email subject lines reflect the specific post title. Content & Design Control: Shows how to edit the RSS Items block in the Mailchimp designer to choose between displaying excerpts, full content, or a custom layout. Enhanced Feed Plugin: Provides a custom, lightweight code snippet (as a plugin) to modify the site's RSS feed, adding post featured images and using content before the 'More' tag instead of the default excerpt.