This add-on provides email recipients with detailed control over their communication preferences within a CRM platform. It is designed for businesses that send varied content and want to respect subscriber choices to improve engagement and compliance.

• Granular Tag Subscriptions: Contacts can select which specific topics or categories (represented by tags) they wish to receive emails about, moving beyond a simple all-or-nothing unsubscribe.
• Active Flow Opt-Out: Recipients can unsubscribe from specific automated email sequences (flows) they are currently in without affecting their subscription to other communications.
• Extended Preferences Form: Administrators can add custom fields to the preferences center to collect additional information or consent from contacts.
• Improved List Health: By allowing contacts to fine-tune their preferences, businesses can reduce global unsubscribes and maintain a more engaged and compliant email list.
• Default Global Unsubscribe: The standard option to unsubscribe from all email communication remains available as a baseline for contact control.