This extension integrates Google Analytics campaign tracking with your email newsletter system. It is designed for marketers and publishers who send newsletters and need to measure the traffic and conversions generated from their email campaigns within Google Analytics. The tool automatically appends UTM parameters to links when subscribers click them, ensuring every visit from your email is attributed correctly without manual link tagging.

• Automatic UTM Parameter Injection: Adds standard Google Analytics campaign parameters (like source, medium, and campaign) to clicked links in real-time, ensuring accurate traffic source attribution.
• Domain-Specific Tracking Control: By default, parameters are added only to links pointing to your own configured domains, preventing accidental data donation to external sites. This can be adjusted in the settings.
• Per-Campaign Customization: Set default UTM values globally, but override them for individual newsletters. This allows for specific tracking of different campaigns, like a weekly digest versus a product launch.
• Dynamic Placeholder Support: Use placeholders like {email_id} within your UTM values. This automatically creates a unique source for each sent newsletter, making it easy to identify performance for specific emails in your analytics reports.
• No External Data Transmission: The extension only modifies the link URLs; it does not send any data directly to Google. Your existing Google Analytics installation on your website collects the data from the parameters as it normally would.