This plugin provides a straightforward method to integrate Google Analytics tracking into your site. It is designed for site administrators who need reliable analytics without complex setup or unnecessary overhead.

• Modern Script Implementation: Uses Google's current gtag.js library, which is the recommended method for tracking. It supports both Universal Analytics and Google Analytics 4 properties.
• Performance Focus: The script is added with support for preloading, which can improve loading times on browsers that support modern features.
• Simple Configuration: You only need to enter your Google Analytics property ID in the site's settings panel. There are no complex admin interfaces or authentication steps required.
• User Opt-out Support: Includes a built-in function to allow visitors to opt-out of tracking. When triggered, it stores a preference locally and disables analytics for that user.
• Optional Event Tracking: For Universal Analytics, you can enable a layer that converts data attributes on HTML elements into analytics events. This allows for tracking interactions like button clicks without writing custom JavaScript.