Stratum Insight is a behavior analytics platform that shows how people use your website. It is designed for site owners, marketers, and UX professionals who need to move beyond basic traffic stats to understand the 'why' behind user actions.

Click, Scroll, and Move Heatmaps: Generate visual overlays that show aggregate user activity, highlighting the most and least engaging areas of any page. Session Recordings: Watch anonymized replays of actual visits to see navigation paths, points of confusion, and where users encounter obstacles. Form Analytics: Get detailed reports on form interaction, showing which fields cause visitors to drop off so you can simplify the submission process. Performance Correlation: Connect user behavior data with page load metrics to see how site speed directly affects clicks, scroll depth, and engagement. Simple Setup: Add a single tracking code to your site to begin collecting data, requiring minimal technical configuration for immediate insights.