Open Web Analytics is a self-hosted software framework for tracking and understanding visitor behavior on websites and applications. It is designed for developers, site owners, and organizations who prioritize data ownership and require a customizable alternative to third-party analytics services.

• Self-Hosted Data Control: You install and run the software on your own server. This means all analytics data collected from your visitors remains entirely under your control, addressing privacy concerns and data sovereignty.
• Open Source Framework: Being open source provides full transparency into how data is collected and processed. It allows for deep customization and extension of the tracking logic to meet specific project requirements.
• Standard Web Metrics: The platform provides core analytics features including pageview tracking, referral source analysis, and visitor session recording to understand traffic patterns.
• Event and Action Tracking: Go beyond pageviews by defining and monitoring custom events, such as button clicks, form interactions, or video plays, for detailed user engagement analysis.
• Heatmap and Click Tracking: Visualize user interaction directly on your web pages with click heatmaps, helping to identify which areas attract the most attention and interaction.