Lasso is a platform designed for Amazon sellers and affiliate marketers to work together, focusing on increasing revenue through better collaboration and link management. It serves creators who promote products online, helping them manage their affiliate links more effectively.

Link Monitoring and Repair automatically scans content for broken or out-of-stock Amazon links, fixing them to prevent lost sales. Performance Analytics provides simple tracking for clicks and views, showing which offers resonate with an audience. Marketplace for Direct Deals connects affiliates with private brand agreements, offering higher commission rates without lengthy applications. Cross-Platform Compatibility works on various content platforms and social media, allowing link use wherever creators publish. Automated Compliance updates product images and details daily to adhere to Amazon's terms of service, keeping links valid.