MyTracker is an analytics and attribution platform designed for developers and marketers who need to understand user behavior across mobile applications and websites. It consolidates data from both platforms into a single reporting interface.

Unified App and Web Tracking combines data from mobile apps and websites, providing a complete view of user journeys and product performance. Campaign Attribution and Measurement tracks user acquisition sources, app installs, and deep links to measure the effectiveness of advertising campaigns. Product Analytics offers tools like custom events, user journey funnels, and audience segmentation to analyze user interactions and identify optimization opportunities. Predictive Analytics uses machine learning to forecast user lifetime value and revenue with a high degree of accuracy for different app categories. Fraud Protection includes a Fraud Scanner designed to identify and block invalid installs, helping to secure marketing budgets.