AesirX Analytics is a web analytics platform designed for marketers and business owners who need to measure campaign performance while respecting user privacy. It focuses on first-party data collection to provide insights into which user journeys and marketing efforts actually drive revenue, not just traffic.

First-party data collection ensures all analytics data is sent only to infrastructure you control, eliminating reliance on third-party cookies and reducing compliance risks. UTM Value Mapping allows you to assign monetary values or scores to your campaign parameters, showing which channels and keywords deliver measurable business impact. User Experience Flows visualize visitor navigation paths, helping you identify drop-off points and optimize the journeys that lead to conversions. The platform is built to align with privacy regulations like GDPR and the ePrivacy Directive by operating in a consent-friendly manner for core measurement.