Merge tags are a feature that allows you to automatically pull and display data from various sources directly within your forms and the messages they generate. This functionality is for anyone building forms who wants to save time, reduce errors, and create more personalized user experiences by eliminating repetitive manual data entry.

Dynamic Field Population automatically fills form fields with known information, such as a logged-in user's name or email address, making form completion faster and more accurate.

Action Data Insertion populates confirmation emails, notifications, and other post-submission actions with specific details from the form submission, like the submitter's answers or a transaction ID.

Contextual Data Access pulls in information from the broader site context, including page titles, site URLs, and user meta data, allowing for highly relevant and contextual forms.

Developer Extensibility supports custom meta keys and developer mode for accessing raw field values, providing advanced control for custom integrations and data handling.

Payment & Plugin Integration includes specific tags for e-commerce and add-on functionality, such as pulling the last four digits of a credit card from Stripe or a PayPal order ID, to connect form data with payment processors.