This tool automatically assigns scores to leads based on their interactions with your website, helping sales and marketing teams identify the most promising prospects. It is designed for businesses that want to prioritize their outreach and improve conversion rates by focusing on contacts showing the highest buying intent.

Lead Scoring Rules: Set custom rules to add or subtract points for specific actions, like opening an email, clicking a link, or visiting a page. You control the triggers and the point values.

Dynamic Segmentation: Contacts are automatically segmented based on their score level. This allows you to create lists or apply tags to groups like 'hot leads' or 'cold contacts' for targeted campaigns.

Recalculation: If you change your scoring rules, you can recalculate scores for your entire contact list based on the new configuration, ensuring historical data aligns with your current criteria.

Dashboard Reports: New reports are added to the dashboard, providing a clear overview of lead scoring performance and the distribution of contacts across different score levels.

Score-Based Searching: Quickly find contacts with a specific score or within a score range, making it easy to pull lists for immediate sales follow-up or marketing automation.