This add-on connects a widely-used free form plugin to a marketing automation platform. It is designed for users who collect leads through forms and want to automatically nurture those contacts without manual data entry. The tool moves information from form submissions directly into a contact database and can initiate predefined email sequences or other actions.

• Automated Contact Creation: Each form submission automatically generates a new contact record in the CRM, eliminating the need to manually add leads.
• Workflow Triggers: Submitting a form can instantly start automated marketing sequences, such as welcome emails, follow-up series, or internal notifications.
• Field Data Mapping: Information collected in the form fields can be mapped to specific contact properties or custom metadata within the CRM for use in personalization and segmentation.
• Enhanced Lead Nurturing: Transforms a basic contact form from a simple notification system into a tool that actively engages and tracks potential customers over time.