This add-on is designed for membership site owners who want to understand why members leave and take action to improve retention. It automatically adds a required field for cancellation reasons during the member cancel process, providing valuable insights directly from users.

• Required Cancellation Reason Field: A text area appears on the membership cancel page, forcing members to explain their decision before proceeding with cancellation.
• Automatic Email Integration: The reason provided by the member is automatically inserted into cancellation confirmation emails sent to both the site administrator and the member, ensuring immediate notification.
• Database Storage and Member History: All cancellation reasons are stored in the site's database and can be viewed on the edit member screen, allowing admins to track patterns over time for individual members.
• No Configuration Needed: Once activated, the add-on works immediately without any setup steps, making it easy to implement on any membership site using the required base plugin.
• Email Template Customization: Site owners can use the !!reason!! replacement variable in email templates to control where the cancellation reason appears, offering flexibility in communication design.