This add-on connects a popular membership plugin with an automation platform, allowing site owners to build custom workflows triggered by membership events. It is designed for administrators who run membership sites and want to reduce manual tasks by automating user management and content delivery.

User purchases a membership: Trigger automations when a user buys a one-time or recurring membership plan. This can initiate welcome sequences or access provisioning.

User cancels or suspends a membership: Automatically remove access, update user tags, or send follow-up communications when a membership status changes.

Add or remove membership access: Use automations from other plugins to grant or revoke membership access for users, integrating membership control into broader site workflows.

User interacts with courses: Trigger actions based on a user starting, completing, or viewing a course linked to a membership, enabling dynamic learning path adjustments.

Manage account relationships: Automate actions when a sub-account is added to a parent account, helping with bundled membership or family plan setups.