This add-on links Studiocart, an e-commerce plugin for selling digital products, with AutomatorWP, an automation tool for WordPress sites. It is designed for coaches, course creators, and service-based businesses who want to automate customer management and engagement processes after sales. By setting up triggers from Studiocart events, users can automatically execute actions in AutomatorWP without manual intervention.

• User purchases a product trigger: When a customer buys a product through Studiocart, this can start an automation in AutomatorWP, such as awarding an achievement or updating a user profile.
• Order completion and refund triggers: Automations can respond to order status changes, like when a user completes a purchase or gets a refund, allowing for actions like marking a course as completed or removing tags.
• Subscription management: For products with subscriptions, the add-on includes triggers for subscription cancellations, enabling automated follow-ups or access adjustments.
• Guest order handling: It supports triggers for anonymous or guest purchases, so automations can apply even when users are not logged in, expanding functionality for new customers.
• License-based pricing: The add-on is available under different license tiers (e.g., 2 sites, 10 sites, unlimited sites), with each license providing one year of updates and support for installations.