This plugin provides marketing automation capabilities for website owners, particularly those running small businesses or online stores. It allows users to handle email campaigns, segment audiences, and set up automated sequences without relying on external services.

Contact management stores and organizes subscriber data, enabling detailed profiles and segmentation based on behavior or purchases. Email campaigns support designing and sending newsletters or promotional messages, with options for personalization and scheduling. Automation workflows trigger actions like welcome emails or cart recovery based on user interactions, reducing manual effort. Integrations connect with popular e-commerce, learning, and membership plugins to sync data and extend functionality. Data control keeps all information on your own server, offering privacy and cost savings compared to third-party platforms.