This portfolio showcases the work of Javier García Ruiz, a UX Engineer based in Madrid. It is designed for businesses and collaborators seeking a professional who bridges the gap between user-centered design and functional front-end development to create effective digital products.

• Full-Stack Product Design: Takes projects from initial concept through to final implementation, handling both the user experience design and the front-end development. This is demonstrated in projects like the SHA Wellness Clinic booking engine redesign.
• Business Problem Solving: Applies a human-centered design approach specifically to address core business challenges, such as enhancing customer journeys or integrating with complex backend systems like ERPs.
• Diverse Industry Experience: Has delivered solutions across multiple sectors including luxury hospitality (SHA Wellness Clinic), media marketplaces (The Video Network), brand protection (OneIdentity+), and enterprise analytics (BAT).
• Technical Implementation Focus: Beyond visual design, the portfolio highlights direct involvement in building the front-end user interface, ensuring the designed experience is accurately translated into functional code.
• End-to-End Project Showcase: Presents detailed case studies that outline the specific problem, the design and development process, and the tangible outcome for each client, providing clear evidence of capability and impact.