This plugin identifies where your leads and sales originate by capturing UTM parameters and other traffic data directly on your website. It is designed for marketers and site owners who need accurate attribution to measure the return on investment from advertising, social media, and other campaigns.

• Comprehensive Source Tracking: Captures data from paid ads, organic search, social media, referrals, and direct visits. It also tracks custom parameters for affiliate links or other unique campaign identifiers.
• Flexible Data Storage: Allows you to set how long tracking cookies are stored, from 24 hours up to 365 days, to match your reporting needs.
• Privacy and Compliance: Operates with a first-party data policy, keeping all information on your server. It includes settings for GDPR compliance and works with major consent management plugins.
• Integration and Export: Works with numerous form builders, e-commerce platforms like WooCommerce, and CRMs. It can send tracked data to other systems via postback requests for affiliate tracking or advanced workflows.
• Performance and Support: Built to be lightweight and fast, with server-side and client-side tracking to prevent data loss. The premium version includes access to support and an AI tool that analyzes campaign data to highlight trends and suggest actions.