PrimeCheckout is a payment integration that allows businesses to add a direct purchase option to their websites. It is designed for online merchants and developers who want to reduce cart abandonment and simplify the buying process for their customers.

• One-Click Purchases: Customers can finalize a transaction directly from a product or landing page without navigating through a multi-step cart and checkout process.
• Universal Site Integration: The checkout button can be embedded on any website or platform, offering flexibility not limited to traditional e-commerce frameworks.
• Reduced Purchase Friction: By eliminating extra steps, the tool directly addresses a major cause of cart abandonment, aiming to increase overall sales conversions.
• Customizable Payment Flow: Merchants have control over the checkout experience, including the selection of available payment methods and the fields for collecting customer information.
• Developer-Friendly APIs: Technical teams can integrate the functionality using provided APIs and code snippets, allowing for customization within existing site architectures.