This integration connects a form builder plugin to Mailchimp, automatically adding people who submit forms to a specified email marketing list. It is designed for site owners who use forms to capture leads and want to grow their email audience without manual data entry.

Automated List Building: Submissions from any form are sent directly to a chosen Mailchimp audience, removing the need to manually export and import contacts. Field Mapping: Match form fields like name and email to corresponding Mailchimp merge tags during setup to ensure data is organized correctly. Double Opt-In: Can be configured to send a Mailchimp confirmation email to new subscribers, helping to build a verified and engaged list. Conditional Logic: Set rules to add contacts to specific lists based on their form responses, allowing for targeted audience segmentation. Simple Configuration: The connection is established using an API key and typically involves a few steps in the form plugin's settings panel.