ThreadTrail is a tool for marketers, community managers, and customer support teams who need to follow conversations that span multiple social media platforms and online forums. It centralizes these discussions to prevent important context from being lost in separate feeds.

• Unified Conversation Tracking: Follow a single discussion thread even when it jumps between different social networks, email, or comment sections, presenting all parts in a chronological view.
• Contextual Archives: Automatically saves the full history of tracked conversations, including original posts and all subsequent replies, for easy reference and reporting.
• Mention and Keyword Alerts: Get notified when specific keywords, brand names, or usernames are mentioned in new posts across the monitored platforms.
• Team Collaboration Notes: Add internal notes and assign action items directly to conversation threads, making it clear which team member is responsible for follow-up.
• Export and Reporting: Generate summaries or export raw data of tracked conversations for analysis, helping to identify trends or measure engagement over time.