TraceMate is a user behavior analytics platform that automatically records and visualizes how people interact with a website. It is used by website owners, product managers, and UX researchers to find and fix problems that hurt the visitor experience.

• Session Recordings: Watch replays of individual visits to see exactly where users click, scroll, and hesitate, revealing navigation issues and points of confusion.
• Interaction Heatmaps: Visualize aggregate data with color-coded maps that show which areas of a page attract the most clicks, mouse movement, and scrolling attention.
• Form Analytics: Get metrics on form engagement, including field interaction times and abandonment rates, to identify and fix obstacles in conversion funnels.
• Event Tracking: Monitor custom user actions, like specific button clicks, without needing to manually tag elements in the site's code.
• Funnel Visualization: Map the steps in a key user journey to see exactly where visitors drop off, allowing teams to address specific conversion barriers.