This plugin provides a straightforward method to set up a server-side Google Tag Manager container for websites. It is designed for marketers and site administrators who need more reliable data collection and wish to move tracking operations server-side.

Server Container Setup: Inserts the necessary Google Tag Manager script and configures it to use your server-side container URL directly from the plugin settings. Custom Loader: Includes an option to use a custom loader, which can help make tracking requests less detectable by ad blockers and similar tools. Data Layer Events: Automatically populates the data layer with e-commerce events like viewing items, adding to cart, and purchases, as well as user data when integrated with platforms like WooCommerce. Webhooks: Sends purchase and refund data to specified third-party URLs via webhooks, facilitating server-to-server communication. Performance and Accuracy: By handling certain tracking operations server-side, it can reduce client-side JavaScript load and improve the lifespan of tracking cookies when using a custom domain.