The Washington State University Brand Guidelines serve as the official resource for anyone creating communications on behalf of the university. It is designed for faculty, staff, students, and external partners to ensure all materials present a cohesive and professional visual identity that reflects the institution's values and mission.

• Logo and Seal Usage: Detailed specifications for the correct application of the primary university logos, athletic marks, and official seal across digital and print media.
• Color Palette: Defines the official primary and secondary color systems, including specific Pantone, CMYK, RGB, and HEX values for accurate reproduction in any medium.
• Typography Standards: Outlines the approved typefaces for headlines, body copy, and official documents to maintain consistent readability and tone.
• Visual Voice and Messaging: Provides guidance on the institution's communication style and key narrative themes to align written content with the university's story.
• Templates and Digital Assets: Offers access to approved templates for common documents and downloadable logo files in various formats to simplify compliant material creation.