Efway is a platform for creating and managing an online store focused on fresh, organic food and drink products. It is designed for small to medium-sized grocery businesses or specialty food retailers who need a straightforward way to sell online with an emphasis on delivery speed.

Product Layouts include dedicated templates for shop pages, individual product displays, and featured product sections to organize inventory clearly. Delivery Focus prominently highlights 24-hour delivery services, making shipping speed a central part of the customer experience. Promotional Tools support sales features like percentage discounts, variant pricing, and special weekend offers to help drive purchases. Content Integration allows for the addition of supporting material such as recipes and blog posts to engage customers beyond the shopping cart. Store Information provides standard sections for company details, contact methods, and newsletter sign-ups to build customer relationships.