Lettuce is an online store platform designed for businesses selling organic and local food products, such as groceries, dairy, poultry, and fish. It targets food retailers, farmers, and organic markets looking to establish or expand their digital sales presence. The platform enables users to create a fully functional e-commerce site with features tailored to the food industry.

• Product Management: Organize items into categories like Pantry, Dairy and Eggs, Poultry, Fish, and Other Products, with support for variants (e.g., different sizes or prices) to handle diverse product options.
• Delivery and Ordering: Includes grocery delivery services and an app for ordering, making it convenient for customers to shop and receive fresh products directly.
• Gift Cards and Promotions: Offers gift cards and certificates, along with promotional features like discounts (e.g., sale prices) to attract and retain customers.
• Content and Engagement: Provides sections for recipes, blog articles, and customer testimonials to build trust and community around organic food values.
• Shipping and Logistics: Supports free standard shipping on orders over a set amount (e.g., $99+), helping businesses manage logistics and incentivize larger purchases.