Erika Donovan Project 7 based off the HackerYou Starter Theme

Erika Donovan is a professional specializing in marketing operations, data management, and process automation, ideal for businesses seeking to improve their technical workflows and data-driven decision-making. With a background in web development, data analytics, and team leadership, she focuses on implementing practical systems that enhance operational efficiency.

• Data Development & Management: Creates and maintains data pipelines and reporting structures, with specific expertise in setting up Google Analytics 4 (GA4) reports for cross-departmental use.
• Process Improvement & Automation: Identifies inefficiencies in business operations and designs automated solutions to streamline repetitive tasks and campaign development workflows.
• Marketing Production Operations: Manages the end-to-end delivery of marketing assets, including the technical build of landing pages and email templates, ensuring quality and consistency.
• Technical Skill Set: Applies a foundation in HTML, CSS, JavaScript, and intermediate Excel to solve practical problems in web production and data analysis.
• Leadership & Project Management: Leads production teams and oversees projects from conception to completion, with a focus on change management and clear campaign execution.