Agency Guide to GrootMade

Manage all client sites from one dashboard. Standardize tools. Reduce overhead. Optional: white-label your own marketplace.

Why GrootMade for Agencies?

Agency Workflow

Centralized Management

One dashboard controls all client sites:

Agency Dashboard
├── Client Site A
│   ├── Themes installed: 1
│   └── Plugins installed: 12
├── Client Site B
│   ├── Themes installed: 1
│   └── Plugins installed: 8
└── Client Site C
    ├── Themes installed: 1
    └── Plugins installed: 15

Team Access

Add team members with appropriate permissions:

Standardized Collections

Create tier-based collections:

Basic Client Stack

• Security, backup, SEO basics
• Used for: Simple brochure sites

Standard Client Stack

• Above + forms, analytics, performance
• Used for: Most business sites

Premium Client Stack

• Above + page builder, advanced SEO, custom functionality
• Used for: Complex projects

E-commerce Stack

• WooCommerce + extensions
• Used for: Online stores

Setting Up Client Sites

White-Label Opportunity

For Internal Use

Brand GrootMade for your team:

• Custom domain (plugins.youragency.com)
• Your logo and colors
• Curated product selection

For Client Revenue

Create a revenue stream:

• Clients pay you for access
• You set the pricing
• GrootMade handles infrastructure

Client Portal

Offer clients their own login:

• Download products themselves
• View update history
• Request new products

Billing Models

Include in Retainer

Bundle GrootMade access into monthly maintenance:

"Monthly maintenance includes security monitoring, backups, updates, and access to our premium plugin library."

Separate Product Line

Sell plugin access as a standalone service:

Per-Project Add-on

Quote premium plugins in project costs:

"Premium plugins: $500 (includes lifetime access and updates through our platform)"

Operational Benefits

Reduced Support

• Pre-vetted plugins = fewer conflicts
• Security-scanned = fewer hacks
• Auto-updates = fewer "site is broken" calls

Faster Delivery

• One-click site setup
• Consistent environments
• No hunting for licenses

Better Margins

Compare to buying individual licenses:

Scaling Tips

As You Grow

1. 10 clients — Pro plan handles everything
2. 25 clients — Consider Agency for white-label
3. 50+ clients — White-label becomes valuable differentiator

Team Training

• Document your standard stacks
• Create onboarding for new developers
• Use collections for consistency

Client Onboarding

Include GrootMade setup in your client onboarding:

1. Provision hosting
2. Install WP
3. Connect GrootMade
4. Install standard stack
5. Hand off to development

Next Steps